To further enhance the image of China tourism, China National Tourism Administration headquarters has introduced a brand new promotional slogan “China – Beyond Your Imagination.”
2017 is the third consecutive year celebrating “Year of Silk Road Tourism,” and the theme slogan will continue to be “Explore Beautiful China along the Silk Road.”
The Silk Road is the world’s oldest, and most historically important overland trade route. The name evokes images of caravans wading through desert sand, and smells of exotic spices, and continues to fascinate travelers. Out of 50 UNESCO sites in China, 33 sites are along the route.
We look forward to highlighting more destinations throughout China to complement the enhanced overland and maritime economic corridors of today’s Silk Road. Most importantly, the theme embodies our continuing efforts to work together with you, our travel trade partners, to promote tourism in China.