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“Beautiful China, More than Pandas” Marketing Campaign Comes to North America

Beautiful China, More than Pandas

A new global tourism marketing campaign will be coming to the North American market: “Beautiful China, More than Pandas.”

The campaign features the giant panda as the face of China as a tourism destination. The friendly panda image welcomes tourists to include China as part of their travel plans so they can see the cute and furry bear up close, while also becoming more familiar with a wider array of Chinese tourist attractions and local characteristics.

Stay tuned for more promotion in the months ahead.

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