World Travel Market Ranks China as the Most Important Emerging Economy for the Tourism Industry

The World Travel Market 2012 Industry Report asked 1,310 exhibitors and leading buyers from the Meridian Club to rank the BRICS economies (Brazil, Russia, India, China and South Africa) – in order of importance for both inbound and outbound tourism. China was the most important outbound market for 26% of the respondents, and the second most important for a further 24%. Furthermore, it also topped the tables for inbound importance, reflecting a global interest in visiting China. Some 28% felt that it was the most important inbound market of the five, with 26% putting it in second place.


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