November 2012 E-Newsletter

News from China National Tourist Office

Tourist Arrivals Continue to Grow

TouristsFrom January through September 2012, the number of visitors from the U.S. increased to 1,593,400 passengers, 1.04% more than in the same period in 2011. The growth trend continued in September, paving the way for a record year of tourism growth between China and the U.S. Thank you to you and your partners for making this possible. We appreciate your efforts and look forward to your continued support.


CNTO Study on Tourism to China

China Travel News

Upcoming Events

Airline Partner News

New Tourism Developments

Culture Corner

CNTO Study on Tourism to China

As mentioned in last month’s newsletter (, CNTO, through PhoCusWright, fielded a survey of more than 30,000 individuals, targeting U.S. adults who have traveled to Asia in the past two years or who are likely to travel again in the next two years. As promised, we will continue to share the results of this survey over the course of the next year.

China Tourism Statistics

Interpretation: China’s landmarks are its most compelling feature to Americans, and China tops all other Asian markets for this category. As a wonder of the ancient world, it is very common for The Great Wall to be on people’s “bucket lists” – the list of things they want to see at some point in their lifetime.

China Tourism Statistics

Interpretation: Travelers who have visited China before have better perceptions of China as a destination than those who have not.

China Travel News

China International Travel Mart 2012 Hosts Nearly 1,200 Travel Buyers

The Annual China International Travel Mart was held in Shanghai from November 15-18 this year. Attracting governmental tourism organizations, travel operators, hotels, tourist attractions, airlines, cruise ship operators and travel websites from all over the world, it was a tremendous success. Boasting almost 620,000-square-feet of exhibit space, 1,198 buyers from more than 40 countries and regions, 100,000 trade visitors and consumers, and more than 7,000 contracts signed with a value of RMB 800 million (more than $128 million USD), CITM truly is the largest and most influential tourism event in Asia.

Make your plans for the 2013 China International Travel Mart, to be held in Kunming, China, October 24-27, 2013!

LoungeTravelers to Get Lounge Upgrade at Shanghai Pudong International Airport

International travelers will have access to better lounges at Shanghai’s Pudong International Airport (PVG) in the near future, as the SkyTeam Airline Alliance will ask its member carriers to share lounges with other alliance passengers at the airport. SkyTeam Airline Alliance, with 19 airline members, is the world’s second-largest airlines coalition (after Star Alliance). This means that passengers from any SkyTeam Airline will be able to utilize the flagship lounge of any member airline. Similar lounge-sharing programs have been successfully launched in other cities, such as London’s Heathrow Airport.

In other news from Shanghai’s Pudong Airport, the Shanghai Airport Authority is investing more than $195 million in a complete renovation of Terminal 1, expanding its capacity to be able to handle more than 37 million passengers a year. Construction is scheduled to begin at the end of this year.

TibetTibet’s Mount Everest National Park Opens

Mount Everest National Park is now open in Tibet. This park is part of Tibetan efforts to turn the region into an important world destination by focusing on the protection of the ecology and biodiversity and prevention from illegal resource exploitation or land use. It is Tibet’s third national park following Namtso National Park, which opened earlier this week, and the Yarlung Zangbo Grand Canyon National Park, which opened in 2010. Mt. Everest National Park is the world’s highest-altitude national park and includes five mountain peaks with altitudes of more than 26,000 feet as well as ecological valleys and culture-themed zones, hot springs and snow-coated forests.

Duty FreeBeijing Increases Tourism Conveniences for Travelers

In support of Beijing’s fast-growing tourism market, the city plans to boost the construction of its duty-free system for tourists, including building duty-free shops in the downtown area and providing entry and exit tax rebate services. A 72-hour visa-free tourism pass for foreigners, which is expected to support the city’s tourism sector, is also under discussion. At the same time, Beijing also plans to increase flights to other tourism destinations from the city and to share tourism resources with other cities.

WifiFree Wi-Fi in Beijing Hotels

By the end of this year, free Wi-Fi will be provided in all A-level tourist hotels, as well as all 3-, 4-, and 5-star hotels in Beijing. Travelers will benefit from this upgraded service, which will enable surfing of the internet when inside and outside around the hotels, as well as being able to easily log in to the free Wi-Fi at hotel lobbies, tourist service centers, and popular tourist attractions without any registration or passwords.

High-speed RailwayBeijing to Guangzhou High-Speed Railway to Open by Year’s End

The high-speed railway running between Beijing and Guangzhou will be completed and operational by the end of 2012, reducing travel time for passengers traveling between the north and the south of China from 20 hours to only eight hours. Passengers will be able to take trains from Beijing to Xi’an and Wuhan in four-and-a-half hours. More high-speed railways are planned in the future to provide fast and convenient transport for passengers traveling throughout China.

Unique hotelUnique Hotel in China is Featured in Condé Nast Traveler

Jade Screen Peak, also known as Yuping Peak, is in the Yellow Mountain range, some 70 peaks that make up one of China’s most celebrated landscapes. For centuries, Chinese painters and poets have visualized its stone crags and endless steps, twisted ancient pines, hot springs, and seas of mist and clouds. Perched a mile above sea level, with 60,000 steps carved out of the mountain (and at least 50+ miles from the nearest Starbucks!) is the 60-room, no frills, Jade Screen Hotel.

Condé Nast Traveler’s recent article about this hotels is enhanced by a “Letter to the Editor” from a young chemotherapy patient who wrote in while undergoing massive chemo treatments for leukemia and said, “The concept of travel to remote locations and the spectacular photographs transported me to places far away at a time I needed it most. I saved the article and often stared wistfully at the pictures, especially the one of the Jade Screen Hotel, in China’s Yellow Mountains. It looked like something straight out of a fairytale — a castle on a mountain with thousands of stone steps leading up to it. I could hardly fathom how a hotel could exist in such a place. I wanted to go. When I finished my last treatment, I took my new lease on life and headed straight for Yuping Peak. I climbed those ancient steps, and I stayed at the Jade Screen Hotel. And yes, it was pure magic, a dream come true. I can honestly say it was one of my most memorable nights…”

Upcoming Events in China

Marathon2012 Shanghai International Marathon (Dec. 2)

The Shanghai International Marathon will be held December 2, 2012, starting at 7:00 AM. The full Men’s and Women’s Marathon is 42.195 km; the Men’s and Women’s Half Marathon is 21.0975 km. For further information, please visit:

Solstice2012 Winter Solstice Festival (Dec. 21)

The Dong Zhi, or Winter Solstice Festival, is one of the most significant festivals celebrated by the Chinese and many other east Asian nations. It is celebrated during the Dong Zhi solar term (winter solstice), which occurs on or around December 22, where the sunshine is usually at its weakest and the daylight shortest. For more information, please visit:

Airline Partner News

Air ChinaVirgin America and Air China Launch Interline Agreement

California-based Virgin America and Air China have signed a new interline agreement which offers seamless travel on the networks of both carriers across their respective routes in North America and Asia. Travelers can buy a single ticket on Air China that will allow them to connect from a Virgin America city to Beijing and beyond via San Francisco International Airport (SFO), Los Angeles International Airport (LAX) or John F. Kennedy International Airport (JFK). Both airlines will transfer baggage between connecting flights to passengers’ final destinations. For more information, please visit:

BoeingBoeing Delivers “Smiling Faces” 777 to Air China

Boeing today delivered a 777-300ER (extended range) airplane to Air China, the flag carrier of the People’s Republic of China. The airplane livery features a distinctive paint design of 40 smiling faces of Chinese people, to represent the critical role that the Chinese aviation industry has played in bringing China to the world. Air China, a member of the Star Alliance, is the only flag carrier of the People’s Republic of China. It currently owns 167 Boeing airplanes, making up 55 percent of its fleet. For more information, please click here.

New Tourism Developments

Jin JiangJin Jiang International Hotel Management Announces Two New Hotels

Jin Jiang International Hotel Management Company, the largest star-rated hotel management group in China, has announced the October 2013 opening of their newest 5-star luxury hotel in Yangzhou City, Jiangsu Province. This 389-room hotel will feature an array of recreational facilities, restaurants, lounges, and extensive meeting and banqueting facilities to cater to a variety of banquets, conferences and events.

In February 2016, Jin Jiang International Hotel Management Company will open another 5-star luxury hotel in the heart of Taizhou City, Jiangsu Province, “China’s medical high-tech city.” With 300 well-appointed rooms, this hotel will also feature a full offering of recreational, meeting and banquet facilities.

Culture Corner

Culture CornerHuangshan, literally known as “Yellow Mountain” in China, is a mountain range in southern Anhui Province in eastern China. The area is acclaimed for its scenery, sunsets, peculiarly shaped granite peaks, pine trees, and bird’s-eye view from the top of the mountain. Today it holds the same fascination for visitors, poets, painters and photographers, and it is a frequent subject of traditional Chinese mountain and water paintings, as well as modern photography. It is one of China’s major tourist destinations and was made a UNESCO World Heritage Site in 1990.

Copyright 2012 China National Tourist Office