CNTA and Visa recently signed the 2016 China-U.S. Tourism Year Promotion Cooperation Plan. The signing ceremony was attended and addressed by CNTA Vice Chairman Li Shihong and Ellen Richey, Vice Chairman, Risk and Public Policy at Visa Inc. According to the cooperation plan, both partners will jointly launch a series of events to promote the image of “Beautiful China,” attract more American tourists to China, improve the tourism consumption environment and service quality in China, and enhance tourism, trade cooperation, and cultural understanding between China and the United States. Visa celebrated the news at an event at the Great Wall of China, where nearly 1,000 U.S. visitors were invited to climb the Jinshanling section of the Great Wall alongside decorated U.S. Olympians and Team Visa athletes Meryl Davis and Charlie White. Two-time World champions, Davis and White were the first Americans to win the gold medal for ice dancing, which they won at the Sochi 2014 Olympic Winter Games.