China National Tourist Office in New York, Guizhou, Henan, Chinese destinations and a number of Chinese airlines participated in the annual New York Times Travel Show, which took place January 27-29, 2017 at the Javits Convention Center in New York. The exhibition is the largest tourism exhibition in the U.S., with more than 500 exhibitors from 150 countries and regions.
The trade show coincided with the Chinese New Year (Spring Festival). To celebrate it, CNTO presented a series of cultural activities in the booth specifically related to Spring Festival: red lanterns were arranged, a lifelike zodiac rooster was placed, paper-cut bookmarks were given out, Chinese New Year food was served, and the entire booth was decorated with festival elements. Wang Yanjie, Director of the China National Tourist Office in New York, and Li Liyan, Cultural Counselor of the Chinese Consulate General in New York, attended the tourism exhibition.
China pavilion staff actively promoted the image of “Beautiful China,” and warmly introduced the natural scenery and cultural heritage of China. The airline also offered souvenir raffle tickets to people interested in flying to China. The event was very successful, attracting more than 1,000 visitors each day to learn more about visiting China.
During the exhibition, China booth staff also invited Chinese and American tai chi enthusiasts to perform on site. Chefs demonstrated the process of Chinese traditional gourmet dumplings (Jiaozi), and explained the origins and culture of dumplings and the Chinese New Year, which attracted many visitors. Through the New York Times Travel Show platform, CNTO and its partners extended best Chinese New Year wishes to guests at the show, and sincerely welcomed all attendees to visit China in the future.