•  PopupDesign_2013

    Did you know 31% of the travelers make destination research and selection 3-5 months before their vacation

    Access the CNTO Tourism Research Reports

Double Seventh Festival

Falling on the seventh day of seventh lunar month, the Double Seventh Festival in China is almost equivalent to Valentine’s Day in Western countries. As it’s a day of great importance to girls, the event is also called Young Girls’ Festival. Because of the beautiful legend about Niu Lang and Zhi Nu (the Chinese Romeo and Juliet), the festival has come to symbolize great romance.

Customs
While the customs of this festival varies according to different regions, the primary objective is the same. The most prevalent custom is that of girls praying to Zhi Nu for skillful hands in sewing. Because Zhi Nu is regarded as a beautiful woman who is deft at weaving, on the eve of the festival, girls sew articles to compete with each other and prepare some delicious fruits to worship Zhi Nu in order to be endowed with masterful sewing skills. In addition to praying for sewing skills they also pray to receive a love match.

In the rural areas, people usually perceive the meeting of Niu Lang and Zhi Nu as two stars in the sky. At the same time, older people tell the young about this old love legend. Unfortunately, this is not popular in cities nowadays.

Double Seventh

News


  • 07/27/2015 China International Travel Mart 2015 Exhibitor Registration Open...Read More
  • 07/27/2015 More Aid for Silk Road Tourism Development...Read More
  • 07/27/2015 Huffington Posts Touts “8 Secret Places in China That Tourists Haven’t Discovered Yet”...Read More
  • 07/27/2015 First Hyatt-Branded Hotel Opens in China’s Hubei Province...Read More
  • 07/27/2015 Princess Cruises Planning another Ship for China...Read More
  • 07/23/2015 Cliff-Face Elevator in China Breaks World Record...Read More
  • 07/23/2015 China Eastern Airlines Announces Daily Service from Toronto to Shanghai...Read More
  • 07/23/2015 Beijing Launches Multi-Year Clean Air Plan...Read More
  • 07/14/2015 Huge Improvement Seen in Beijing Air Quality...Read More
  • 07/14/2015 Ancient Tribal Sites Added to UNESCO World Heritage List...Read More
China in the News Archives