Meeting Incentive Convention Exhibition
The emerging meeting, incentive, convention and exhibition (MICE) segment has shown the potentials that the tourist industry can tap. MICE has become an integral part of urban tourism in that it is lucrative in hard-currency earning and conducive to the development of relevant industries. The development of MICE has become one of the key indicators for measuring a city’s international level.
Welcome to Beijing
As an international metropolis, Beijing has attracted attention worldwide. Beijing has a population of 12.5 million and covers 16,800 square kilometers of land. With a history lasting more than 3,000 years, Beijing was once imperial capital of five dynasties. From the Forbidden City to an unknown lane, Beijingers can tell tales that enthralls all listeners.
As the capital of the People’s Republic of China, Beijing is also a dynamic and magnificent city with all socio-economic index among top categories in China. Thanks to its ancient charm and modern infrastructure, 196 out of world’s top 500 multinational corporations have set up their operations in Beijing either for investment or for showcasing their own achievements to the rest part of China.
For MICE segment, all data in the year 2000 can prove that it has become an independent economic niche to boost the city’s economic growth.
The implementation of China’s Tenth Five-Year Plan (2001-2005) ushered China’s economic construction into a new phase. The advance of high-technologies, the development of information industry and the expansion of domestic and foreign trade combined put new requirement for the development of MICE. China’s admission into the World Trade Organization and Beijing’s successful Olympic Games bidding also injected impetus to MICE segment in the city.
The development of MICE will not only accelerate the construction of urban facilities, telecommunication, transport network and sport venues, but also consolidate Beijing’s leading position in China’s tourist industry. Moreover, as China speeds up its pace in the opening-up drive and lift more service and trade barriers to overseas investors, MICE economy will score steady growth and go in track with international practice.
Welcome to Shanghai
As one of the international metropolitan cities, Shanghai is readily accessible by sea, land and air. It is connected with more than 400 cities in the world by air links and ocean shipping routes. It is also a very safe city, conveniently laid out and a compact destination with one of the world’s easiest and least expensive public transportation systems. Everything in Shanghai is within reach via taxies, buses, metros, trams and ferries.
Due to the dynamic growth of the past decade, millions of dollars have been pumped into local infrastructures, we pride ourselves with almost every famous hotel brand name having a property in Shanghai, the airport, convention and exhibition centers as well as other new facilities are of world standard.
Professional service standard, convenient transportation networks, varied travel activities and modernized communication systems have helped Shanghai organize and receive regional and international events of all levels. The successful hosting of events such as Fortune 500, APEC and ADB have put Shanghai on the map for the MICE market in the world. In 2001, the city received more than 2 million international tourists among which 50% are overseas meeting arrivals, who attended over 200 meetings in Shanghai.